Promotion Through Sex and Empowerment

These are two commercials advertising very different products but using methods of strength, each representing one sex respectively. the first commercial is about  men and Guinness beer. The second is about Nike  and it uses prominent female athletes. What are the different characteristics used to show the empowerment of each commercial? Why is the issue of sex and its use more prevalent in the women’s commercial? Why were no machines used during this video other than very simple ones?

Guinness:
http://www.youtube.com/watch?v=b96ION3azqg
Nike:
http://www.youtube.com/watch?v=4B5sfE1fjLs

Being Gay in School

This is a website where a simple format of a letter is taken to make points about various topics from an individuals, or groups point of view. Is it okay to be openly gay in a public school? Can prejudice be solved by non-violent means or will it always have to take some kind of force? Are there any positive or negative consequences to having gay parents?

http://dearblankpleaseblank.com/search.php?dbpb=two+amazing+dads

This is a commerical for Tide laundry detergent.  When watching the advertisement pay attention to the mother's attitude toward her daughter, the contrast in attire between the mother and the child, and the background. What does the mother's attitude say about female gender expectations?

http://www.youtube.com/watch?v=C9LTRbWsGOI

This music video is called "Cater 2 U" by Destiny's Child.  When watching this video pay close attention to the lyrics, their societal implications, and the promiscuity of the singers.

http://www.youtube.com/watch?v=juqws1LIH-I

P!nk- "Stupid Girls"

This music video is called "Stupid Girls" by P!ink. Do you guys think it's ironic? What do you think about the different stereotypes it portrays? Do you think they are exaggerated?  What is the significance of the girl picking up the football at the end?

http://www.youtube.com/watch?v=BR4yQFZK9YM

CK Fragrance Commercials

Here are two Calvin Klein Fragrance commercials. The first one is for men and the second one is for women. Try to find the difference between these two commercial when they are approaching to different gender. Pay attentions to the details, such as the background, the music, actor's dressing, etc. How did those details reflect the different gender representation?

http://www.youtube.com/watch?v=8zPEK5a0xKU
http://www.youtube.com/watch?v=E_B6yshAUk4